Hello, I'm Karolin.
Online marketing consultant | SEO freelancer
I am a digital marketing freelancer since over 5 years, which is great fun, because you can work in different niches and learn a lot. Before I became a freelancer I worked for a big telecommunications company here in Munich, Germany.
My passion is digital marketing, but what I love most about my job is helping businesses increase their customer base through their website and marketing activities.
How I started
After I studied for some years at different universities, I started my first real job as a sales agent at a mobile carrier in Munich. I learned a lot about how to sell and good customer service. This experience helps me now in my online marketing activities especially in selling a product without actually selling it. Just like inbound marketing is.
Inbound marketing is what I believe in. Pulling in the customers instead of “shouting” at them, is much better in my belief, as people are overwhelmed with advertising.
Digital marketing is a mix of different practices like search engine optimization (SEO), online advertising (SEA or PPC marketing), social media marketing, email marketing and content marketing.
I like every single part of it, especially SEO and social media marketing. Combining all of these practices let businesses grow their customer base through thought leadership.